life imitates digital : segmentus clock
Posted: March 9th, 2010 | Filed under: design | 2 Comments »
This is a concept design by Art. Lebedev Studio in Moscow. (They sure look like a bunch of toughie designers.) The Segmentus Clock is the newest concept release from the studio and it is a an analog clock made up of many hands, all shaped and moving to simulate a digital clock.
To really see what I mean, watch it in action here. A great visual.
(*via Unplggd)
This is a great idea and I love seeing it in action but unfortunately the top one is really hard to read! I had no idea it said 12:34 until I saw the clock on the bottom with the less transparent black cover.
Good point, Ellen. I find it tricky to read too. Maybe better left as a concept?